Mumbai-based Indus OS, the world's first regional operating system, has overtook Apple and Microsoft and stood second in the smartphone operating system market.
Indus OS had a 5.6% share in the total smartphone market during January-March, where Chinese smartphone maker
Xiaomi's( MIUI operating system) has taken the third position, Cynaogen OS - used by Micromax's subsidiary YU Televentures on five models - is at No 4.Apple's iOS is in 5th position and Microsoft's Windows along with Samsung's Tizen OS shared 7th position.
"We have targeted 100 million customers by 2018," said Indus OS CEO Rakesh Deshmukh. The company which started putting its OS in Micromax smartphones about nine months ago, aims to put its OS in one in every six phones sold in the country by 2017.14 Lakhs of these phones out of 24.8 million smartphones sold, were running on Indus OS
Telecom minister Ravi Shankar Prasad said that India has a potential to rise from 300 million internet users to 500 million within this year, but few people are not well versed to work with english based apps. As tech gaints are looking forward to gain more users from rural India, and started recognising the importance of local language support to pull these users.Mercurial rise in the regional operating system can be viewed as reaching the target that includes millions of people those prefer local language to English,
not only to converse but also as in their smartphones.
Apart from other OS, Indus has been providing features which are well tailored to complement the needs of local people.The OS has patented regional keyboards that support 12 languages and are capable of translating messages written in a local language to English with a left swipe and transliterating it by swiping right. It also has a local app called App Bazaar, allowing users to download apps in native languages.
And INDUS has on it's way to future expansions by organizing talks, to provide local language based OS, with two other handset brands .
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